Blogs have become an important part of business websites. They combine search engine optimisation (SEO) and content for visitors. They are a great way to give your brand a voice and provide relevant information for your customer base.
Here are a few of the top reasons to consider having a blog on your website, if you don’t have one yet:
Attract Visitors and Convert Leads
Blogs can be a good way to attract visitors to your website. Once the visitors are on your website, the objective is to get them to convert – whether that means a purchase, a phone call or a sign up. While your blogs shouldn’t be always-on sales pitches, adding call-to-action buttons to your blog such as ‘enquire today’, ‘book now’, and ‘see offers’ are a great way to convert website visitors.
Blogs Are Free
Adding blogs to your website does not cost anything. Yes, it takes time to create the content, but publishing them is a free way to increase traffic on your website. If you can take the time to create meaningful content, blogs that are truly valuable to your audience are a great way to attract and convert website visitors.
Informational and Trustworthy
Blogs are a great way to provide people interested in your company’s products or services with all the relevant information they need. It also makes your brand more trustworthy, as it gives you a personality and voice and also shows that you are the best choice for the products or services you are providing. Frequently asked question blogs are a good opportunity to provide people visiting the website with the answers they are seeking.
SEO
You can optimise your blog content for your primary keywords relating to your product or service. This will help attract organic traffic to your website, as people will be searching for these keywords and your blog will be showing up in the results.
Repurposing Content
Blogs are great content for more than just your website – you can use that content on every other channel you’re also active on. This may be social media, email marketing content with a link to the blog, video content, or something else. This is a win-win – you get content for social media channels and email marketing, and you also drive some traffic to your website.
Engage With Your Audience
Blogging is a chance to engage with your audience online and provide them with content that is of interest to them. It helps build a relationship and rapport with the people who have an interest in your brand. Becoming the brand with a good relationship with the audience serves you well in the long term, as you become the go-to when they are looking for the product or service. Extreme examples of this are when the brand name is used in place of the product category – think of asking for a Kleenex instead of a tissue, or a Dyson instead of a vacuum cleaner.
Long-Term, Evergreen Content
Creating long-term or ‘evergreen’ content is an important element of blogging. These blogs generate traffic over time, and while you may not necessarily get leads from the blog instantly, traffic will continue to come steadily as new people discover you, so it is good practice to write about topics that will still be relevant to your audience over time.
In conclusion, blog writing is a great, low-cost way to engage with your audience, build a stronger relationship with them and generate leads. If you’re not blogging on your website, it is time to consider it in your digital marketing strategy.
If you need help implementing a digital marketing strategy, get in touch with us today.
