So, you need a website. Maybe you’re a newly formed business looking to set up shop online for the first time. Or perhaps you’re an established business that needs to upgrade your current web presence. Either way, a modern functional website can do wonders for boosting your company’s visibility and sales.
But how do you go about creating a website?
You can either pay a website design agency (like Sprint Digital) to turn your company’s website idea into a top-tier website. Or you can opt for the DIY approach, using a plug-and-play website design platform.
Below, we delve in to some benefits of letting a professional design agency take the reins.
1. Save Time
They say time is money, and when you’re launching or rebranding a business that statement is more accurate than ever. You want to get your website up and running as quickly as possible so that you can focus on your clients and your sales.
Website design can be extremely time consuming, especially if you’re trying to learn as you go. So, do yourself a favour and let a professional handle it, leaving you with more time to work on your business.
2. Technical Skills
Website design is more than just creating a pretty landing page. There are many technical skills that go into making a modern, functional and attractive website.
These technical skills can be difficult to learn on your own, leading to frustration, wasted time and a subpar end product. Hiring a web design team who know the ins and outs of DNS management, website hosting, SEO and user centred design will alleviate the stress levels and ensure you end up with the best possible website.
An experienced web designer will not only make your website look good, but will ensure your website is optimised to also avoid your clients becoming frustrated by a poor user experience – we’ve all been on a website with pop-ups blocking buttons or not optimised for mobiles – your website needs to make it easy for lookers to become bookers!
3. Website Support and Maintenance
Website ownership doesn’t just stop once the website goes live – most require maintenance to ensure that the site remains functional and secure.
This ongoing maintenance is another time drain, and a technical skill in itself, one that is worth outsourcing. Having this support will also mean that you have somewhere to turn to when something goes wrong.
A website design agency will provide peace of mind by fixing issues as they arise and prevent potential issues before they become a problem.
At Sprint Digital our support services include (but are not limited to):
– Site maintenance and updates.
– Hosting and DNS support.
– Site content management.
– Additional functionality planning and advice.
4. Save Money in the Long Run
The primary reason why someone builds a DIY website is to save money. But it’s worth weighing up whether this choice will be cheaper in the long run.
A professional website design agency may cost more upfront, but they will provide you with a site that won’t require additional fees to fix website bugs or issues when they arise. An agency will also create a site that can be fully integrated with best-in-class digital marketing and lead generation tools, as well as a website that scales as your business grows.
All of this, alongside the valuable time saved by outsourcing the design, will save you money in the long run and leave you with a website that helps your business rather than hindering it.
5. Build a High-Quality Website
The final and most important reason to hire a professional web designer is the added quality that you get as a result. Many DIY websites work to a basic standard, but they won’t be comparable to a website that has been created by a skilled and experienced team of professionals.
As mentioned above, bad websites can cause problems down the line and become a burden for your business very quickly. Below are just a few of the areas where a website design agency like Sprint Digital can help you optimise your website:
– Page speed providing a fast and intuitive user experience.
– Security – Ensuring your business and your client’s data is safe.
– Responsiveness – Ensuring your site works on all devices.
– Visuals – Consistent styling and user-focused page layouts.
– Scalability – Your site grows with your business.
– Automation – Easy to maintain and futureproof.
If all you need is a very basic, low traffic portfolio or landing page then there is nothing wrong with creating a website yourself.
However, for a website that requires more functionality, with the ability to grow with your business, a web design agency is the way to go.
At Sprint Digital we create highly functional custom websites for companies across a wide range of industries. We prioritise functionality, usability and modern design methods to ensure that your site is the best reflection of your business.
Contact us at [email protected] or via our contact page to start your new website journey!
